Whether we like it or not, everyday life consists largely of routines such as cleaning, washing and cooking. Once these have been taken care of, we can turn to entertainment and leisure activities. All these routines and behaviours have something in common: they call for energy. The washing machine does not run without electricity and the mobile phone is also powered by the plug in the wall. Accordingly, Swiss households, or rather the people living in them with their well-rehearsed behavioural patterns, are an ideal target group when it comes to saving energy. This is due to the fact that households are responsible for almost one third of total energy consumption in Switzerland. But is the Swiss population aware of this situation? And do these people feel concerned when it comes to saving electricity? Researchers working with Suren Erkman, professor at the Faculty of Geosciences and Environment in Lausanne, and Marlyne Sahakian, assistant sociology professor at the University of Geneva, have addressed these questions within the framework of the National Research Programme 71. To find answers, they conducted detailed surveys in French-speaking Switzerland and discovered that for this segment of the Swiss population, energy consumption in the household is not a major concern. And the researchers agree that a purely informative approach to changing behaviour is of little use, regardless of how the routines that consume electricity come into being. Social learning, for example in the form of games or challenges, would be more effective and could induce changes in everyday practices, thus contributing to a reduction of Switzerland's energy consumption.